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Banter with Billy
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.
Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.
Zero buzzwords, fluff, or corporate non-sense, guaranteed.
Banter with Billy
Who wants a customer testimonial video that looks like a million dollars? Banter with Billy
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Got $25–30K for video this year? Sayso's CEO Roni Abramowski would put it into 10 testimonial videos over one big production.
On this episode of Banter with Billy, Billy Cina talks to Roni, who spent 20 years producing commercials, feature films and Netflix series before building SaySo to make ordering a testimonial video as easy as buying a t-shirt on Amazon.
They get into:
• Why your US sales team wants testimonials from US customers, and why a cybersecurity buyer wants to hear from other cyber companies (duh)
• When the $50K video still makes sense, and when the same budget goes further as 10 testimonials
• How one SaySo client recut the best quotes from existing testimonials into a single video for around $2K
• Why Roni turned down every VC offer and kept SaySo bootstrapped
• How to tell which customer requests to build and which to ignore