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Banter with Billy
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.
Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.
Zero buzzwords, fluff, or corporate non-sense, guaranteed.
Banter with Billy
The Most Ridiculous Things in B2B Marketing 🤯 Banter with Lewis Kemp
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
We turned the most ridiculous things agency owners deal with into a Kahoot with Lewis Kemp, CEO of Lightbulb Media. Full disclaimer, neither him or Billy saw the answers beforehand!
Questions included:
↳ What's the lowest form of marketing,
↳ Why LinkedIn keeps shrinking your organic reach while charging a small fortune for ads,
↳ Why your buyers go check peers and reviews instead of booking a demo,
↳ The power of founder-led content,
↳ Fixing the leaky landing page,
↳ Why strict brand guidelines might be killing your performance,
↳ Whether AI makes marketers lazier thinkers, and why copywriting might beat strategy
Make sure to subscribe for more banter episodes 🙌