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Banter with Billy
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.
Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.
Zero buzzwords, fluff, or corporate non-sense, guaranteed.
Banter with Billy
Use AI as marketing infrastructure 💪 Billy Banters with Alex Greenshpun
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Ask any marketer where they began with AI and the answer is content. So what happens next?
Alex Greenshpun co-founded 10x company and built one of the first AI communities for marketers in Israel, so she sees what happens to teams once the content-generation honeymoon ends. Envy's Billy Cina asked her what comes after, and the answer does not sit where you expect it to!
What Billy and Alex get into:
↳ AI slop, naturally
↳ Popular AI use cases for marketers
↳ Replacing marketing teams with AI
↳ The future moat and no, it's not AI!
↳ 2027 budget item no one is thinking about
↳ AI FOMO, of course
If there's one thing we want you to get out of this episode, it's this: stop chasing the newest model, and focus on context instead. You cannot control what the model says, but you can guide it with context, and that part is entirely in your hands.