.png)
Banter with Billy
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.
Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.
Zero buzzwords, fluff, or corporate non-sense, guaranteed.
Banter with Billy
Who Actually Owns GTM: CEO or CMO? 🤔 Banter with Billy with Sangram Vajre
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Sangram Vajre as run marketing inside two nine-figure exits, Pardot and Terminus, then became a CEO himself. That mix is exactly why he has strong opinions on the CEO-CMO tension around go-to-market, and why so few companies actually solve it 👈
On this episode of Banter with Billy, Sangram argues CEOs need to own go-to-market outright, while marketers earn their seat at the table by understanding the business of marketing, meaning which accounts and products actually turn a profit.
He also breaks down why product no longer works as a moat now that AI makes it easy to copy, and how that pushes companies toward two real paths: building a brand that drives demand, or picking one go-to-market motion, like partner-led or event-led, and owning it completely.
If you're stuck in the same tug-of-war over who owns pipeline versus who owns strategy, this episode lays out where the ownership should actually sit.
Check out more on 🌍 https://www.goenvy.io/banter-with-billy