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Banter with Billy
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.
Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.
Zero buzzwords, fluff, or corporate non-sense, guaranteed.
Banter with Billy
He Built His First 50 Customers From LinkedIn Posts. Here's How 🤑 Banter with Billy w/Adam Holmgren
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Before Fibbler had a product, ‪Adam Holmgren had an audience 👀
He spent two years posting on LinkedIn every weekday, building 25,000 followers directly in his target buyer pool, with nothing to sell. So when he launched, his first 50 customers came straight from those posts, with content doing all the work before a sales team or paid funnel ever existed.
In this episode of Banter with Billy, Billy and Fibbler's co-founder and CEO, Adam Holmgren, get into what founder-led marketing actually looks like when it works, and where it tends to fall apart. They cover:
↳ Why it's worth to post thought leadership before you even have a product;
↳ When to shift from founder brand to company brand, and what happens if that shift comes too late;
↳ Why "I have nothing to say" is always an excuse;
↳ The best responses to harsh feedback on LinkedIn.
Plus, marketing attribution makes a cameo and we know you all love it! 🎉
Check out more episodes on https://www.goenvy.io/banter-with-billy/