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Banter with Billy
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.
Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.
Zero buzzwords, fluff, or corporate non-sense, guaranteed.
Banter with Billy
What Will Marketers of the Future Look Like? đź”® Envy's Billy Cina Banters w/ Kris Rudeegraap
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Is AI actually replacing marketers… or that's just good ol' FOMO?
In this episode of Banter with Billy, Marketing Envy's Billy Cina sits down with Sendoso's CEO Kris Rudeegraap to to talk all things AI in marketing.
Because what we're seeing is not marketers disappearing into thin air. In fact, the best teams are hiring more. So what’s really going on?
Kris shares how Sendoso is using AI across SDR workflows, content, and even inbound chat, including where it’s working, and where it’s failing.
We get into:
Why AI won’t replace marketing strategy (surprise surprise)
The rise of AI agents inside marketing org charts
Real examples of AI wins in outbound and personalization
Why creativity is becoming the most valuable skill in marketing
The truth behind “SaaS is dead”
If you’re leading a marketing team, managing pipeline pressure, or trying to figure out where AI actually fits, this conversation is worth your time.
Subscribe to Banter with Billy for more conversations with actual marketers in the trenches, and less dry theory packaged in fancy fluff.