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Banter with Billy
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.
Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.
Zero buzzwords, fluff, or corporate non-sense, guaranteed.
Banter with Billy
Reddit as a GTM Engine? Envy's Billy Cina Banters with Olena Bomko
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Reddit is the most underrated B2B marketing channel right now. There, we said it!
And in this episode of Banter with Billy, Envy's own Billy Cina sits down with Olena Bomko to discuss how product marketers and founders are using (or should be using!) Reddit to drive real impact, from community building and customer support to SEO visibility and even influencing ChatGPT citations.
Olena shares how she went from observing subreddits to building her own communities, running Ask Me Anything sessions, connecting Reddit with LinkedIn, and helping clients show up at the top of Google results.
We also discuss how Reddit ads differ from LinkedIn, why niche subreddits matter, and how companies can use Reddit for social listening and customer research.
If you’re in B2B, SaaS, or product marketing, and you’ve never considered Reddit part of your GTM strategy, this conversation will hopefully change your mind.
More banters here: https://goenvy.io/banter-with-billy